A strategy of love from NOLA

Sometimes all it takes is recognizing what already exists.

Non-profits are battling demands on their time, budget, services and mindshare of donors. An astonishing $358bn was given by individuals and corporations in 2014, but the struggle to drive people to take a few minutes out of their day to donate is an ongoing struggle. 

By connecting to the "love", this NOLA based organization has taken a story-telling approach to awareness and activation to remind people not only to care about NOLA, but to continue the effort to rebuild. And, it's working.....

See the many love letters to NOLA here.